4 Keys to Creating Your Personal Brand

Do you want to be Famous?

Some people actually have to work at becoming famous, a few people come to mind, Donald Trump, being 1 that hits the pavement every day and night to stay on top. Some others just simply have to be born to be famous, ever heard of Paris Hilton? – Yeah, I thought you may have. Remind me again, what does she do for a living?

If you’re a small-time blogger that wants to make it to the A-List or just someone that wants to have their 15 minutes of fame, then “Personal Branding” is something that you can focus on.

Personal Branding is a unique approach to marketing where instead of being known in the general sense, you can be known for a specialized skill or topic. Who is the Master of PPC, Link Baiting, Domain Names? More mainstream examples may include Disney positioning their movies as family friendly or Starbucks being known for premium coffee and the place away from work and home. - All these people and companies have positioned themselves to be the authority in a certain category, thus, they have created a brand.

People can brand themselves in a very similar fashion, where you create a situation where others may depend on your insight or expertise in a field and overtime you are someone that others rely on to get information or advice. Passion is key to branding, without it, you’re just another SEO, Celebrity, or Technology Blogger.

The 4 keys to creating your Personal Brand:
- Be an expert
- Be Different than others
- Establish your target audience
- Be Passionate

Once you have these keys under your belt, it’s time to spread the word about your “Brand” and in a short amount of time, you’ll have a following that will begin to spread the word about your “Brand” for you!

Originally posted on Monday, March 26th, 2007
Search Marketing, Marketing, Brand Management.