Kathy Sierra’s - Creating Passionate Users
You really ought to check out Kathy Sierra’s recent post about “outspending vs. outteaching”.
Is Google Acquiring G.CN ?
The China Search Engine View blog writes:
[W]hen you search the whois here, you may find there is one item more, “Registrant Organization: 北京刘元和君咨询有限公司” (Jan Liu & Associates), the attorney for Google’s case of googel.com.cn and googel.cn. Has Google really got g.cn?
This looks pretty realistic to me – and I must say that it’s an interesting branding play for Google China!
Aaron takes a look at the perception of trusted advertisers and how that affects your marketing spend and budget.
Their newest ad unit is an unmarked text link ad, which only displays any ad notification AFTER people hover over the link. Publishers who refuse to sell links directly will publish the ads, and if they spread anything like AdSense does, what happens to links to commercial sites? What happens when virtually nobody is willing to link to a commercial site unless it is through Google? What happens when their affiliate payouts are not high enough to solicit a review? And what happens to those businesses when Googlers decide they want that market for themselves, like real estate?
Google has a new friend in the Click Fraud support group.
Baidu, the leader in China for search traffic is experiencing similar problems that Google has seen regarding click fraud, but on an even larger scale. Click-fraud is when people click on an online ad and have no intention of buying anything, thus driving up the cost for the advertiser, who pays on a per-click basis. The fraudsters can be any number of people, including competitors who want to drive up the advertiser’s costs.
The study, conducted by Peter Lu, of the China IntelliConsulting Corp, found that advertisers believe 34 percent of all clicks on Baidu ads are fraudulent, compared to 24 percent on Google.
