The Google Phone by LG Electronics

LG Electronics, the world’s fifth-largest cell phone maker, unveiled a new model Wednesday, which offers the full services of Google, the global No. 1 search engine.

LG said the handset, dubbed LG-KU580, will hit European markets including Italy and France this week with a price tag of somewhere between $300 and $400.

“Google’s strong search services are just one click away with our phone as we put a hot key that directs users to Google services in a fraction of a second,” LG official Choi Je-wook said.

“In addition, the phone provides other Google services such as e-mail (G-Mail) and map-viewing (Google Earth). We hope this will be a grand slam,” Choi said.

Google’s applications have been embedded into cell phones before but this is the first time its big three features _ search, e-mail and mapping _ have all been incorporated into one.

The three services, originally designed for desktops and laptops, were transformed to be compatible with a cell phone with a 2-inch screen.

“We know Google services are not good for all cell phones due to screens being too small in comparison to a PC monitor, and mobile data transmission is too expensive,” Choi said.

“However, Google provides a mobile-specific service lineup. As a result, handset users will be able to enjoy a decent service,” he said.

On top of the Google applications, the LG handset enables people to place or receive a phone call while seeing the face of the user on the other end because it is based on the third-generation W-CDMA system.

Short for wideband code division multiple access, W-CDMA is the next-generation mobile telephony platform that is catching on across the world.

The phone boasts other peripheral devices such as a 2-megapixel camera, an MP3 player and Bluetooth technology.

Bluetooth provides a way to connect and exchange information between a cell phone and a headset through short-range radio frequencies.

It allows different devices to talk to each other and is based on low-cost transceiver microchips in a cell phone for communication with a headset.

Accordingly, users of Bluetooth handsets can talk on a cell phone or listen to music via a phone-incorporated MP3 player through a wireless headset.

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