Robert Scobble: “Ebay is about to announce a gadget that you can put on your blog and consumers can buy products - but not leave your site”


Robert Scobble - “I study how people outside of ‘us’ find people and things”

It’s a Google World:
Podcasters aren’t optimizing their content for Search Engine Optimization - and they are leaving traffic on the table.

Aggregate of the traffic is what gets you found. “Google is worth understanding” - How do people find you? When someone searches for “funny videos” - you’ll want to be found. “If you’re not thinking about how you rank on Google - you’re missing a ton of new business.”


It’s a People World and Word of Mouth World:

Robert thinks that we need to not ignore the word of mouth traffic - remember that, especially with Youtube, AskaNinja, Twitter, etc.
When he reads his feed reader - things that make him slow down are keywords, interesting photos, or “authoritative” people. These are the things that makes his eye stop and actually read the content.

It’s a Distribution World:
If you want to care about the apple tv - you need to care about the format, higher resolutions work better and will drive more traffic. It takes twice the time to code - and the bandwidth can be spendy, but you need to listen to what your readers or listeners care are the formats that they use.
Joost is starting a sister site that uses a “mashed P2P network that is far cheaper than today” - this will allow for the lower level Vbloggers to bring their content to the masses.

Getting bloggers to talk about you is exponential - it will bring in a ton of traffic!

“At Podtech we built a player that allows users to put content on their own site - which allows users to consume content without going outside of your site, and traffic trippled in 1 week.”

Nice little Tidbit of news:
“Ebay is about to announce a gadget that you can put on your blog and consumers can buy products - but not leave your site” — Look out AuctionAds!

April 21st, 2007 From admin

Search Marketing, Marketing, Social Media, Interviews, Blogging, Brand Management, Video Blogging, Technology, Video

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Marshall Kirkpatrick - Getting access to information early in the conversation


April 21st, 2007 From admin

Marketing, Interviews, Blogging, Local Search, Video Blogging, Technology, Video

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PodcastHotel Speakers on Saturday


April 21st, 2007 From admin

Marketing, Domains, Interviews, Blogging, Video Blogging, Video

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I’m Heading to San Fran For the PodCastHotel Event


April 18th, 2007 From admin

Marketing, Social Media, Tagging, Interviews, Blogging, Local Search, Video Blogging, Technology

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Why I Blog - Am I Crazy?


April 13th, 2007 From admin

Search Marketing, Marketing, Social Media, Domains, Interviews, Blogging, Local Search

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Get Caught up on Search Marketing & VC


April 2nd, 2007 From admin

Search Marketing, Mobile Marketing, International optimization, Venture Capitalism, Valuation, Marketing, Social Media, Domains, Google, Interviews, Blogging, Local Search, Brand Management

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Matt Cutts Blog Hacked on April Fools Day


April 1st, 2007 From admin

Search Marketing, Marketing, Social Media, Tagging, Domains, Google, Interviews, Blogging, Local Search, Technology, Matt Cutts

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I am Watching Justin.TV Right Now


March 24th, 2007 From admin

Interviews, Web 3.0, Video Blogging

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A Trip Around the Blogosphere


March 23rd, 2007 From admin

Search Marketing, Venture Capitalism, Marketing, Social Media, Google, Interviews

2 Comments