IDNs vs ASCII Domain Name Brand Protection

One thing that I see all the time lately is a company that has an older web 1.0 domain name like companname-fr.com or companyname.fr and yet, they fail to realize that the IDN (Internationalized Domain Name) version of their brand is still unregistered or even worse, it’s owned by someone else. IDNs are growing even more important for businesses, it’s really Local Search of Steroids, you have a person that speaks a certain language, searching from a certain location, and they already have certain expectations about the content that they find when they access the website. IE. if someone in Russia types in школы.com, they would expect to find information about “schools” in Russian.

I came across a thread at IDNforums that discussed this a little but, (it was actually about using “articles” like “EL or “L” in french names, but you’ll see where I am going here…

There are a few examples given where “articles’ are used in French domain names:
lemonde.fr
l-hotel.com
delamour.com

I want to take a closer look at l-hotel.com. This company does have a real usage for this domain as, l’hotel means “the hotel” in French, however this company, L’Hôtel, a large world-wide brand, fails to protect their brand from an IDN standpoint. Hence, take a look at L’Hôtel.com

– Now, if you’re IDN savvy, you’ll realize that the this domain is actually different, when it’s converted to Puny Code, www.xn--lhtel-7ta3296c.com. But the concept remains, if L’Hôtel really wanted to protect their brand, then they need to pay attention to the IDN version of their domain name.

Hotels.com
I will show you another example, and I’ll keep it very simple, but you’ll see that there are many more possible combinations than I use in the example.

Hotels.com owns hotels.fr - But, Do they own; hôtels.com (hotels in French) or hôtels.fr NOPE!

This will be a challenge for companies in the future, as they not only need to protect their brands from a .com perspective, but, in all CCTLDs and in close to 200 different languages. In many cases there may be several companies that can claim rights to the IDN version of a domain name and to a ccTLD version or a combo of the 2. Especially with generic words like “hotel.”

Verisign Raising Prices of .COM/.NET in October 2007

Verisign has announced today that they will be raising prices of .COM/.NET in October 2007.

This 7% increase means that Verisign will make an additional $27 million per year.

MOUNTAIN VIEW, CA — Apr 5, 2007 — VeriSign, Inc. (NasdaqGS:VRSN - News), the leading provider of digital infrastructure for the networked world, today announced, effective Oct. 15, 2007, an increase in registry domain name fees for .com and .net, per its agreements with ICANN.

VeriSign announced that as of Oct. 15, 2007, the registry fee for .com domain names will increase from $6.00 to $6.42 and that the registry fee for .net domain names will increase, from $3.50 to $3.85. This will be the first registry fee increase for .com and .net since the fee structure was put in place by ICANN in 1999.

Since 1999, the volume of Internet traffic and domain name system (DNS) queries on VeriSign’s global infrastructure has increased from an average of 1 billion queries per day in the year 2000 to nearly 30 billion queries per day today. Traffic volume continues to increase with the emergence of consumer-driven services, the surge in web-connected wireless devices and the proliferation of DNS-centric technologies and services. In addition, the .com and .net infrastructures are continually being fortified and scaled to defend against increasingly sophisticated cyber attacks. Security exploits have grown by 700 percent since 2000 and are projected to increase by 50 percent in 2007 and 2008.

To address the increase in both DNS volume and cyber attacks, VeriSign recently announced a major initiative entitled Project Titan to expand the capacity of its global Internet infrastructure by ten times by the year 2010. Under Project Titan, over the next three years VeriSign will increase its daily DNS query capacity from 400 billion queries a day to over 4 trillion queries a day and will increase the aggregate network bandwidth of its primary resolution centers around the world from over 20 gigabits per second (Gbps) to greater than 200 Gbps per second. VeriSign will also expand its deployment of Regional Internet Resolution Sites to over 100 locations across the globe by 2010.