Kathy Sierra’s - Creating Passionate Users
You really ought to check out Kathy Sierra’s recent post about “outspending vs. outteaching”.
Is Google Acquiring G.CN ?
The China Search Engine View blog writes:
[W]hen you search the whois here, you may find there is one item more, “Registrant Organization: 北京刘元和君咨询有限公司” (Jan Liu & Associates), the attorney for Google’s case of googel.com.cn and googel.cn. Has Google really got g.cn?
This looks pretty realistic to me – and I must say that it’s an interesting branding play for Google China!
Aaron takes a look at the perception of trusted advertisers and how that affects your marketing spend and budget.
Their newest ad unit is an unmarked text link ad, which only displays any ad notification AFTER people hover over the link. Publishers who refuse to sell links directly will publish the ads, and if they spread anything like AdSense does, what happens to links to commercial sites? What happens when virtually nobody is willing to link to a commercial site unless it is through Google? What happens when their affiliate payouts are not high enough to solicit a review? And what happens to those businesses when Googlers decide they want that market for themselves, like real estate?
I noticed today on the front page of Yahoo a link to the Answers section of the site where they have featured Democratic hopeful Barak Obama with a question for everyone to answer.
How can we engage more people in the democratic process?
I will be asking questions to help create dialogue around this and many other important topics so please add me to your Answers Network so that we can begin exchanging ideas and hopefully make changes that will benefit the future.
This question was posed 6 days ago and there are 15 days left for you to lodge your own answer. The total number of answers is nearing 3k, being at 2,954 Yahoos that have answered Obama’s question.
This is a great way for a young candidate to reach out and have his policies be heard by young votes – this is the type of campaigning that will make a huge difference in the 2008 election, one that we may see social networking strategy be a huge part of the outcome!
Yahoo Mobile Publisher Services are the front runner right now in the mobile search and development game. Take a closer look at the features that Yahoo! Mobile Publisher Services is offering.
The Yahoo! Mobile Publisher Services will go live today across 19 countries, including Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, UK, US and Vietnam.
Yahoo! Mobile Ad Network
The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
By bringing together the global audiences of Yahoo!’s popular mobile services with those of participating publishers, Yahoo! will create a combined pool of valuable inventory. Yahoo! will use its leading global sales force and proven ad-serving technology to sell and serve this valuable inventory to leading advertisers.
Launch partners in the Yahoo! Mobile Ad Network include MobiTV, the global leader in mobile and broadband television and music services, Opera, the leading provider of Web browsers for mobile devices, and go2, the leading location-enabled mobile content network in the U.S. The first advertisements will go live in the second quarter of 2007. Yahoo! plans to expand the number of partners in the Yahoo! Mobile Ad Network over the coming months.
Yahoo! Mobile Content Engine
The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!’s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
The Yahoo! Mobile Content Engine will allow publishers to make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch. For example, a real estate company could publish a list of homes for sale, enabling a consumer to find them and get the detailed listing information they need all through Yahoo! oneSearch.
Yahoo! Mobile Media Directory
The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
Yahoo! Mobile Media Directory will combine Yahoo!’s editorial expertise, innovative search technology and the power of ratings and reviews from the Yahoo! community to drive discovery of mobile media. For example, a mobile game publisher could submit a list of their games, enabling a consumer to more easily discover a game, get relevant information like ratings and reviews all through Yahoo! oneSearch, as well as go to the publishers’ mobile site to get the game.
Yahoo! Mobile Site Submit
The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.
