Expresso Fitness - Interactive Fitness

I recently saw a really cool post about a company in California getting $9.3 million in funding for a product that allows fitness centers to install stationary bikes with real time video screens that take you down a road course while you ride. How cool is that!? I could see some great opportunities for “In-Fitness-Video” Ads to popup on billboards, etc.

The technology is significant because it brings interaction into the huge U.S. fitness services market, estimated by Expresso to be worth $14.39 billion last year. Of that, the majority comes from peoples’ payments to gyms in the form of dues/memberships. About $4.32 billion was made last year from “non-dues” services, i.e., the portion Expresso is targeting.
The whole system, including the bike and software, costs $4,995.

Originally posted on Monday, March 19th, 2007
Search Marketing, Venture Capitalism.

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