Marshall Kirkpatrick - Getting access to information early in the conversation

Marshall Kirkpatrick Speaking at the PodCastHotel in San Francisco - Live Blog Post!

Getting access to information early in the conversation-
Timeliness - reporting on information as early in the news as possible. This is key to building the media properties that has built. SplashCast has been on digg several times, and that’s because of the timeliness of the content and news that is being broken.
Splashcast being dugg on the front page drive between 3,000 to 15,000 uniques to their site. Scribbed.com has had 9 front page diggs in the last month and this is due to timely PDFs that they have provided.

Twitter “is good for community rather than breaking news”. The earthquake story has been one of Marshall’s favorite stories related to Twitter.

Production time for podcasting or video is enormous - and that slows down the amount of speed that you have to break a story. The biggest changes in video blogging will be quickness to bring content online. Using Twitter or other live event notification tools can be used in conjunction with video blogging to let others know that a new story is being broken, needs digging, etc.

YouStream style live video - where it is an end-to-end model is the best that we have, and others will be moving towards this.
Free Speech Radio News uses several different podcasters to provide news - this is a great way to get a lot of content from many sources, quickly.

Reaching out to low-bandwidth and less tech-savy users is really the key for growth in podcasting and video blogging - bringing the un-tapped crowed into the “know” about these type of technologies.

Mini Cologne - has a program in San Francisco that teaches minorities to record and promote pod casts - this one of Marshall’s favorite examples of others reaching into the un-tapped crowed.

Originally posted on Saturday, April 21st, 2007
Marketing, Interviews, Blogging, Local Search, Video Blogging, Technology, Video.