Mobile Wallet Development is Expanding

There’s a really good article at the Washington Post regarding the banding together of several different telecom companies to build a mobile wallet application.

Consumers will be able to use a phone as a wallet or as an access card simply by waving it over a wireless reader — and in some cases punching a PIN number into the phone — similar to how travelers in Tokyo and London access public transport.
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“After several fragmented initiatives, the mobile phone industry is now uniting around a single approach to enabling the mobile phone to be used, instead of cash or plastic credit card, at point of sale,” said Rob Conway, CEO of the GSM Association, the global trade association for cell phone operators.

Originally posted on Wednesday, April 25th, 2007
Search Marketing, Mobile Marketing, Mobile.