Paypal’s Mobile Purchase Service

The word on the street is that PayPal is upping the ante on mobile shopping with anew service that allows shoppers to buy online through their mobile phones. Last year PayPal came out with a service that allows customers to text-to-buy, but that is a bit far away from a full blown mobile shopping experience, this new product should be far beyond the current one.

DeGardener has plenty of details on how this would work using PayPal’s Mobile Check out system.

Currently PayPal’s current offerings are simple:

“With a web-enabled phone, you can go to your favorite site, buy, and check out easily with PayPal. You’ll log on and securely confirm payment just like you do on a computer. Look for it on select merchant sites.”

PayPal is digging their heels deep into this project that is apparently already in testing mode and should be available to the public “within a few months,” says a source that I spoke to on Saturday.

If PayPal can bring this service mainstream, it will be one of the key steps in bringing mobile shopping and browsing to a larger market.

Originally posted on Sunday, March 25th, 2007
Search Marketing, Mobile Marketing, Social Media, Brand Management, Technology.