Robert Scobble - “I study how people outside of ‘us’ find people and things”
It’s a Google World:
Podcasters aren’t optimizing their content for Search Engine Optimization - and they are leaving traffic on the table.
Aggregate of the traffic is what gets you found. “Google is worth understanding” - How do people find you? When someone searches for “funny videos” - you’ll want to be found. “If you’re not thinking about how you rank on Google - you’re missing a ton of new business.”
It’s a People World and Word of Mouth World:
Robert thinks that we need to not ignore the word of mouth traffic - remember that, especially with Youtube, AskaNinja, Twitter, etc.
When he reads his feed reader - things that make him slow down are keywords, interesting photos, or “authoritative” people. These are the things that makes his eye stop and actually read the content.
It’s a Distribution World:
If you want to care about the apple tv - you need to care about the format, higher resolutions work better and will drive more traffic. It takes twice the time to code - and the bandwidth can be spendy, but you need to listen to what your readers or listeners care are the formats that they use.
Joost is starting a sister site that uses a “mashed P2P network that is far cheaper than today” - this will allow for the lower level Vbloggers to bring their content to the masses.
Getting bloggers to talk about you is exponential - it will bring in a ton of traffic!
“At Podtech we built a player that allows users to put content on their own site - which allows users to consume content without going outside of your site, and traffic trippled in 1 week.”
Nice little Tidbit of news:
“Ebay is about to announce a gadget that you can put on your blog and consumers can buy products - but not leave your site” — Look out AuctionAds!
Originally posted
on Saturday, April 21st, 2007
Search Marketing, Marketing, Social Media, Interviews, Blogging, Brand Management, Video Blogging, Technology, Video.
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